This video examines the impact of value chain management on a company's competitiveness and profitability. It highlights the four key dimensions of competitiveness – cost, quality, response time, and flexibility – and how a company can choose to focus on one or a combination of these dimensions to gain a competitive advantage. The text then explores the link between value chain design, specifically the supply chain, and financial performance metrics like Economic Value Added (EVA) and Return on Invested Capital (ROIC). The author emphasizes the importance of aligning supply chain activities with overall corporate objectives and strategies to achieve financial success.
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