From the book "Understanding the Dynamics of the Value Chain," this video covers chapter 4 in the textbook. The video covers:
Strategic success requires understanding the benefits of an integrated value chain
• Addressing the enabling factors of enterprise value chain management is essential before addressing the extended value chain
• Leadership direction through strategic plans drives business culture
• The individual members of the organization control the processes and technology—focus on their knowledge, skills, and beliefs
• Affecting the extended value chain can be challenging due to the lack of control/influence, but will provide a competitive advantage
• Trust is a critical common denominator to enterprise value chain and extended value chain success.