"The idea that corporations should be socially responsible has been around for decades."
It's true! In this video, we will cover Chapter 6 in Presutti's "Understanding the Value Chain" textbook. Topics will include:
• Corporate social responsibility is a key element in competitive strategic planning
• In addition to shareholder and customer value, strategic plans must consider employee and societal value
• An effective value chain model must assess social and environmental impact
• The symbiotic relationship between the firm and society is driving strategic change
• Society’s impact on the firm is evident in consumer and regulatory pressures
Reference:
Presutti, W. D., & Mawhinney, J. R. (2013). Understanding the dynamics of the value chain. Business Expert Press, LLC.